Concept creation, identity development and brand book in collaboration with Sanchi Adhvaryu.

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IEXP 360 is an experiential education portal, one of the first of it's kind in India. 

We created a brand theme inspired by the world of Wes Anderson and the typography for the identity was inspired by the crisp, geometric  typefaces as seen across Anderson's film posters. The logomark has an open maze appearance as it guides the client across various brand touchpoints as they move through the journey solely curated for them.