Culture For All Festival Identity Design.

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Culture For All is an annual digital festival hosted by Sahapedia with walkthroughs, talks, seminars, panel discussions, events and competitions focused on Indian society and cultural mapping. 

 

The inspiration for the identity design is rooted in "Indian-ness" and the typography is inspired by ornamental motifs and layering as seen predominantly on trucks and local shop fronts across the country. The brand application on street walls, shutters and vehicles brings forth familiarity and association to things seen in everyday life in India, thus making it more accessible to everyone.